Set up Facebook Developer Account

Before you begin, you will need the following:

  • CrossEngage account

  • A Facebook App Administrator Account with Ads Management Standard Access

For an explanation of Custom Audiences in Facebook for Developers, check their documentation here or here.

Creating a Facebook Developer App

  • Log in to your Facebook Developer account here.

  • Go to "My Apps" in the main dashboard.

  • Click on the Create App button. If this is your first time using Facebook for Developers, click ‘Getting Started,’ set up your account, and click “Create First App”.

  • Set “Business” as the application type. Click “Next”.

  • Name your new app and enter the contact email through which you will receive notifications.

  • Click “Create App”.

App Review

You will need to submit to App Review before you continue. This may take several days.

Checking Administrator Access

If you have problems with the previous steps, be sure to check whether you have administrator access by completing the following steps:

  • Click on the Business Settings button at the bottom left of your screen.

  • Select “Users” > “People” from the navigation bar on the left.

  • Find the desired app in the “Assigned assets” section and click on the arrow icon to the right.

  • Make sure the “Manage app” permission under the “Admin access” title is activated.

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