> For the complete documentation index, see [llms.txt](https://documentation.crossengage.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.crossengage.io/data-and-engagement-platform/messages/personalization/import-data.md).

# Import Data

Helper functions can be used to call data from campaigns, messages, or a User's cart or profile to add to a message.