General

Raw Metrics Across Different Channels

The following table lists the events which we are able to receive from the various types of integration supported by our platform.

CrossEngage

SENT

VIEWED

CLICKED

HARD_BOUNCED

SOFT_BOUNCED

UNSUBSCRIBED

MARKED_AS_SPAM

E-mail

send/deliver

open

click

hard_bounce

soft_bounce

unsubscribe

spam

Direct Mail

send

-

-

-

-

-

-

SMS

send

deliver

-

-

-

-

-

Push Notification

send

-

click

-

-

-

-

Facebook CA

send

-

-

-

-

-

-

Webhook

deliver

-

-

-

-

-

-

SFTP

send

-

-

-

-

-

-

Browser Notification

sent

show

click

-

-

-

-

Onsite Display

sent

impression

click

-

-

-

-

Exit Intent

sent

view

click

-

-

-

-

Segment Transfer

send

-

-

-

-

-

-

For more information about Campaign Metrics, please visit this page.