Conversions to Loyalty

This audience campaign targets customers who have purchased within a certain time window before dispatch, but who have not been active on the site since then. Seeks to convert coincidental customers into loyal customers.

    • Necessary User Attributes

      • Email Address (traits.email)

      • Purchase History

    • Necessary Events and Properties

      • Registered

      • >= 1 Completed Order (between X time to dispatch and dispatch)

      • 0 Completed Order (between X time to dispatch and dispatch)

    • Campaign Set-up

      • Be sure to name and describe the Campaign clearly.

      • “Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.

    • Dispatch Timing

      • How many times will this campaign run?

        • Daily. Presumably, you wish this campaign to run every time a customer has a birthday. Thus, this campaign ought to be repeated

      • Within which period will this campaign run?

        • Because customer birthdays will continue to occur indefinitely, we suggest that you set the campaign to run indefinitely as well.

      • When should CrossEngage dispatch your messages?

        • No more than one dispatch per day is needed.

    • Control Group

      • The use of a control group is a matter of personal judgment. The advantage is that, given a statistically significant sample size, you can ascertain the effect of the campaign on user behavior. The disadvantage is that fewer users will be reached by an effective campaign.

  • Target Group: One convenient aspect of CrossEngage is that you can segment users both via the “User Segments” button on the Navigation Bar, or from within the Campaign Creation interface.

    • Create or Add Segment

      • Customers have the choice of targeting all users, using a pre-defined segment, or defining a new segment during the campaign-building process

    • The segment in this case must meet the following conditions

      • Greater than or equal to 1 “Registered” event must have taken place

      • Greater than or equal to 1 Completed Order (between X time to dispatch and dispatch)

      • 0 Completed Order (between X time to dispatch and dispatch)

Messages

Cappings and Exclusions

  • Be sure to configure cappings to control the number of times customers receive marketing communications.