No Conversion After Extensive Surfing

Sometimes a user simply needs an extra nudge to inspire a conversion. This use case responds in real time to the actions of an indecisive customer by sending a communication to users who have browsed a website without making a purchase.

Prerequisite Information

  • Necessary User Attributes

    • Email Address (traits.email)

First Steps to Campaign Creation:

  • Click “Campaigns”

  • Click “Create New Campaign”

Type of Campaign

Campaign Set-up

  • Be sure to name and describe the Campaign clearly.

  • “Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.

  • Dispatch Timing

    • Decide when you want the campaign to dispatch.

  • Transactional Campaign

    • Setting a campaign as ‘transactional’ ensures that campaign communications will be dispatched in spite of any frequency cappings which might have otherwise stopped it.

  • Control Group

    • The use of a control group is a matter of personal judgment. The advantage is that, given a statistically significant sample size, you can ascertain the effect of the campaign on user behavior. The disadvantage is that fewer users will be reached by an effective campaign.

User Journey

  • Create or Add Segment

    • Customers have the choice of targeting all users, using a pre-defined segment, or defining a new segment during the campaign-building process

  • Define your User Journey

    • For this use case, the relevant event category is “Viewed Page.”

    • If you wish, it is possible to use properties as depicted in the screenshot below to narrow down the viewed page event to views of a particular URL.

  • Since this campaign targets users who have engaged in ‘extensive surfing,’ add further ‘Viewed Page’ events which must occur within a certain timeframe from the first viewed page event.

  • Finally, add a wait time of your choosing, to ensure that the customer has in fact not converted.

Messages