Reactivation Newsletter

This campaign attempts to reactivate customers who have become disengaged by distributing a marketing communication cycle with deals and hidden campaigns.

  • Type of Campaign

  • Necessary User Attributes

    • Email Address (traits.email)

    • Purchase History

  • Necessary Events and Properties

    • Completed Order

  • Campaign Set-up

    • Be sure to name and describe the Campaign clearly.

    • “Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.

  • Dispatch Timing

    • How many times will this campaign run?

    • This campaign should run every time a customer fulfills the conditions of the segment. Therefore, the campaign should run repeatedly.

    • Within which period will this campaign run?

      • Because customers will continue to fulfill segment criteria at indefinite intervals, we suggest that you set the campaign to run indefinitely as well.

    • When should CrossEngage dispatch your messages?

      • No more than one dispatch per day is needed.

  • Control Group

    • The use of a control group is a matter of personal judgment. The advantage is that, given a statistically significant sample size, you can ascertain the effect of the campaign on user behavior. The disadvantage is that fewer users will be reached by an effective campaign.

  • Target Group: One convenient aspect of CrossEngage is that you can segment users both via the “User Segments” button on the Navigation Bar, or from within the Campaign Creation interface.

    • Create or Add Segment

      • Customers have the choice of targeting all users, using a pre-defined segment, or defining a new segment during the campaign-building process

    • Add Condition

      • Attribute based

      • Traits.email exists

    • Add Condition

      • Event based

      • Completed Order events are equal to zero

      • Relevant time frame: between 1 month of dispatch and dispatch

Messages

Cappings and Exclusions

  • Be sure to configure cappings to control the number of times customers receive marketing communications.