Reactivation Newsletter
This campaign attempts to reactivate customers who have become disengaged by distributing a marketing communication cycle with deals and hidden campaigns.
  • Type of Campaign
  • Necessary User Attributes
    • Email Address (traits.email)
    • Purchase History
  • Necessary Events and Properties
    • Completed Order
  • Campaign Set-up
    • Be sure to name and describe the Campaign clearly.
    • “Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.
  • Dispatch Timing
    • How many times will this campaign run?
    • This campaign should run every time a customer fulfills the conditions of the segment. Therefore, the campaign should run repeatedly.
    • Within which period will this campaign run?
      • Because customers will continue to fulfill segment criteria at indefinite intervals, we suggest that you set the campaign to run indefinitely as well.
    • When should CrossEngage dispatch your messages?
      • No more than one dispatch per day is needed.
  • Control Group
    • The use of a control group is a matter of personal judgment. The advantage is that, given a statistically significant sample size, you can ascertain the effect of the campaign on user behavior. The disadvantage is that fewer users will be reached by an effective campaign.
  • Target Group: One convenient aspect of CrossEngage is that you can segment users both via the “User Segments” button on the Navigation Bar, or from within the Campaign Creation interface.
    • Create or Add Segment
      • Customers have the choice of targeting all users, using a pre-defined segment, or defining a new segment during the campaign-building process
    • Add Condition
      • Attribute based
      • Traits.email exists
    • Add Condition
      • Event based
      • Completed Order events are equal to zero
      • Relevant time frame: between 1 month of dispatch and dispatch

Messages

Cappings and Exclusions

  • Be sure to configure cappings to control the number of times customers receive marketing communications.
Last modified 1yr ago