Reactivation Newsletter
This campaign attempts to reactivate customers who have become disengaged by distributing a marketing communication cycle with deals and hidden campaigns.
- Type of Campaign
- Audience: This campaign is not triggered by any real-time future behavior of the user. Instead, it is triggered by past behavior, namely whether customers have made purchases in the past, with no activity since that purchase.
- For more on the distinction between Audience and Real-Time Campaigns, see our documentation on the subject: https://documentation.crossengage.io/faq/campaigns/when-should-i-use-audience-and-realtime-campaigns
- Necessary User Attributes
- Email Address (traits.email)
- Purchase History
- Necessary Events and Properties
- Completed Order
- Campaign Set-up
- Be sure to name and describe the Campaign clearly.
- “Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.
- Dispatch Timing
- How many times will this campaign run?
- This campaign should run every time a customer fulfills the conditions of the segment. Therefore, the campaign should run repeatedly.
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- Within which period will this campaign run?
- Because customers will continue to fulfill segment criteria at indefinite intervals, we suggest that you set the campaign to run indefinitely as well.
- When should CrossEngage dispatch your messages?
- No more than one dispatch per day is needed.
- Control Group
- The use of a control group is a matter of personal judgment. The advantage is that, given a statistically significant sample size, you can ascertain the effect of the campaign on user behavior. The disadvantage is that fewer users will be reached by an effective campaign.
- Target Group: One convenient aspect of CrossEngage is that you can segment users both via the “User Segments” button on the Navigation Bar, or from within the Campaign Creation interface.
- Create or Add Segment
- Customers have the choice of targeting all users, using a pre-defined segment, or defining a new segment during the campaign-building process
- Add Condition
- Attribute based
- Traits.email exists
- Add Condition
- Event based
- Completed Order events are equal to zero
- Relevant time frame: between 1 month of dispatch and dispatch
Messages
- First, you must choose which communication channel you wish to utilize. For more information, check out our documentation on the subject: https://documentation.crossengage.io/integrations
- To personalize your message, read through our documentation here: https://documentation.crossengage.io/personalisation
Cappings and Exclusions
- Be sure to configure cappings to control the number of times customers receive marketing communications.
Last modified 1yr ago
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