This campaign attempts to reactivate customers who have become disengaged by distributing a marketing communication cycle with deals and hidden campaigns.
Type of Campaign
Audience: This campaign is not triggered by any real-time future behavior of the user. Instead, it is triggered by past behavior, namely whether customers have made purchases in the past, with no activity since that purchase.
Be sure to name and describe the Campaign clearly.
“Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.
How many times will this campaign run?
This campaign should run every time a customer fulfills the conditions of the segment. Therefore, the campaign should run repeatedly.
Within which period will this campaign run?
Because customers will continue to fulfill segment criteria at indefinite intervals, we suggest that you set the campaign to run indefinitely as well.
When should CrossEngage dispatch your messages?
No more than one dispatch per day is needed.
The use of a control group is a matter of personal judgment. The advantage is that, given a statistically significant sample size, you can ascertain the effect of the campaign on user behavior. The disadvantage is that fewer users will be reached by an effective campaign.
Target Group: One convenient aspect of CrossEngage is that you can segment users both via the “User Segments” button on the Navigation Bar, or from within the Campaign Creation interface.
Create or Add Segment
Customers have the choice of targeting all users, using a pre-defined segment, or defining a new segment during the campaign-building process
Completed Order events are equal to zero
Relevant time frame: between 1 month of dispatch and dispatch