Soliciting Product Reviews
This application of CrossEngage’s platform allows companies to obtain valuable feedback from their customers by soliciting survey responses from a segment of customers who have completed an order within a given time span.
For more information, check our documentation on embedding HTML surveys generated in Zenloop.
  • Type of Campaign
    • Audience: This campaign is not triggered by any real-time future behavior of the user. Instead, it is triggered by a static attribute, whether a customer has completed an order.
    • For more on the distinction between Audience and Real-Time Campaigns, see our documentation on the subject.
  • Necessary User Attributes
    • Email Address (traits.email)
    • Purchase History
  • Necessary Events and Properties
    • Order Completed (between X time to dispatch and dispatch)
  • Campaign Set-up
    • Be sure to name and describe the Campaign clearly.
    • “Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.
  • Determine Dispatch Timing
  • Control Group
    • The use of a control group is a matter of personal judgment. The advantage is that, given a statistically significant sample size, you can ascertain the effect of the campaign on user behavior. The disadvantage is that fewer users will be reached by an effective campaign.
  • Target Group: One convenient aspect of CrossEngage is that you can segment users both via the “User Segments” button on the Navigation Bar, or from within the Campaign Creation interface.
    • Create or Add Segment
      • Customers have the choice of targeting all users, using a pre-defined segment, or defining a new segment during the campaign-building process
    • Add Condition
      • Attribute based
      • Traits.email exists
    • Add Condition
      • Event based
      • Completed Order events are greater than or equal to 1
      • Relevant time frame: between 1 month of dispatch and dispatch

Messages

Cappings and Exclusions

  • Be sure to configure cappings to control the number of times customers receive marketing communications.
Last modified 1yr ago