Soliciting Product Reviews
This application of CrossEngage’s platform allows companies to obtain valuable feedback from their customers by soliciting survey responses from a segment of customers who have completed an order within a given time span.
- Type of Campaign
- Audience: This campaign is not triggered by any real-time future behavior of the user. Instead, it is triggered by a static attribute, whether a customer has completed an order.
- For more on the distinction between Audience and Real-Time Campaigns, see our documentation on the subject.
- Necessary User Attributes
- Email Address (traits.email)
- Purchase History
- Necessary Events and Properties
- Order Completed (between X time to dispatch and dispatch)
- Campaign Set-up
- Be sure to name and describe the Campaign clearly.
- “Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.
- Determine Dispatch Timing
- Control Group
- The use of a control group is a matter of personal judgment. The advantage is that, given a statistically significant sample size, you can ascertain the effect of the campaign on user behavior. The disadvantage is that fewer users will be reached by an effective campaign.
- Target Group: One convenient aspect of CrossEngage is that you can segment users both via the “User Segments” button on the Navigation Bar, or from within the Campaign Creation interface.
- Create or Add Segment
- Customers have the choice of targeting all users, using a pre-defined segment, or defining a new segment during the campaign-building process
- Add Condition
- Attribute based
- Traits.email exists
- Add Condition
- Event based
- Completed Order events are greater than or equal to 1
- Relevant time frame: between 1 month of dispatch and dispatch
Messages
- First, you must choose which communication channel you wish to utilize. For more information, check out our documentation on the subject: https://documentation.crossengage.io/integrations
- Bonus: Include a Voucher! https://app.crossengage.io/vouchers, https://documentation.crossengage.io/personalisation/voucher-helper
Cappings and Exclusions
- Be sure to configure cappings to control the number of times customers receive marketing communications.
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