# Create a Real-Time Campaign

* Go to the Campaigns Tab, and click on Create Campaign.
* Choose Realtime Campaign.

<figure><img src="/files/yEh1715nKo4tR0vFZuhQ" alt=""><figcaption></figcaption></figure>

* Give your Campaign a meaningful name. You can also add a Description, Labels or choose a Campaign Group. This will help you and your team to follow the Campaign later.

<figure><img src="/files/NDwLiS9rxInKLAcyOkJA" alt=""><figcaption></figcaption></figure>

* Select the time frame for the Campaign. For this example, this campaign will run from April 2023 onwards.

<figure><img src="/files/pbq6o60hbZmlt7Hl8smK" alt=""><figcaption></figcaption></figure>

* Choose if this campaign is Transactional. A transactional campaign always sends its messages, bypasses frequency cappings. Here we do not select this option.

{% hint style="info" %}
Transactional Campaigns are useful for messages that the customer needs, such as purchase receipts. Generally, we avoid using transactional campaigns, to avoid sending too many messages to a single user.
{% endhint %}

* Choose a Control Group for the Campaign. A Control Group is a group of customers who are excluded from the Campaign, so we can judge how the Campaign is affecting user behavior. Here, we disable the Control Group.

<figure><img src="/files/826gFL7xyM3jFN7H4GHt" alt=""><figcaption></figcaption></figure>

* Click on Save Changes.
* Go to next step: Target Group.
* In the Target Group, select or create a User Segment. This is the audience of your campaign that will be targeted.

<figure><img src="/files/XDQCLG7FoId0VaSlwsGM" alt=""><figcaption></figcaption></figure>

* Click on Save Changes.
* Define a User Journey. Here, we use the events "Added Product" and "Order Completed".
  * Add the first event E1 "Added Product" of type "needs to happen".
  * Add a wait W2 after E1 for "+6 Hours after E1".
  * Add the second event E3 "Completed Order" of type "Should not happen".

<figure><img src="/files/HK804EGVjcfWSK2RS9HI" alt=""><figcaption></figcaption></figure>

* Click again on "Save Changes".
* Go to next step: Messages.
* Create a new message for your audience. Here we use a [Template](/data-and-engagement-platform/messages/templates.md) for the message. You can also use [Handlebars ](/data-and-engagement-platform/messages/personalization.md)such as `{{journey.steps.[0].[properties.price]}}` to customize your message and Subject.

<figure><img src="/files/KYECWbeD2zLqUoUT6ekT" alt=""><figcaption></figcaption></figure>

* After configuring your message, you can click on Preview Message to see what the outgoing message will look like.
* Go to next step: Frequency Capping.
* Select the required Frequency Capping. Here, we cap messages from this Campaign at 1 per 7 days.

<figure><img src="/files/XvUzfWpJ2XzHTHaZYuXE" alt=""><figcaption></figcaption></figure>

* Go to Campaign Summary.
* You can now activate your campaign,by clicking on the Activate button from the Campaign Summary page.


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