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On this page
  • Create an Episerver mailing for CrossEngage Real Time Campaigns
  • Create an Episerver mailing for CrossEngage Audience Campaigns
  • Create a new Campaign message
  1. Data & Engagement Platform
  2. Messages
  3. Integrations
  4. Channels
  5. Email
  6. Episerver (Optimizely)

Create a Campaign Message with Episerver

PreviousSet up Episerver IntegrationNextPush Notifications

Last updated 1 year ago

Create an Episerver mailing for CrossEngage Real Time Campaigns

Start a new campaign in the 'Transactional Mails' section. Make sure that you select the same recipient list in your Episerver mailing as configured in the Episerver integration settings for „Transactional list“ in CrossEngage. Further your Episerver mailing must be in "Activation required" status but not "Activated".

Create an Episerver mailing for CrossEngage Audience Campaigns

Start a new campaign in the 'Smart Campaigns' section. Make sure that you select the [CL] Master list when selecting the recipients. Further your Episerver mailing must be in "Activation required" status but not "Activated".

Create a new Campaign message

The message setup for both Real Time and Audience Campaigns are the same. For more information on setting up different types of campaigns, click .

  • Once you've created your campaign, go to the 'Messages' section and select the 'Create new message' button.

  • Select 'Email' from the dropdown menu. The message setup screen will open.

  • Under the 'Send via integration' heading, select the Episerver account that you set up earlier.

  • From the 'Mailing' dropdown, select which mailing you want to use for the email.

  • Use CrossEngage's Value Mapping functionality to send data to fill any variables in your Episerver mailing.

    • Variable Name - The template variable on Episerver that will receive the value. Note that the field types must match, for instance, a string value cannot be transferred to a number field.

    • Decide whether to map a trait, a handlebar expression, or a static value to the Episerver variable.

    • Enter the desired attribute, value, or handlebar expression.

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