Documentation
APICreate a Ticket
  • 📔Documentation Guide
  • 📨Data & Engagement Platform
    • Data Model
      • Customer Data
      • Product Catalogue
      • Events
        • Onsite Events
        • Outbound Events
        • Transactions
    • App User Management
      • User Roles
      • App Users
    • Data Management
      • Data Management with API
      • Data Management with Data Feeds
        • Users
          • Import Users
          • Update or Delete a User Trait via File Upload
          • List of Standard User Traits/Attributes
        • Products
        • Events
          • Import Orders
          • Import Events
          • List of Events and Properties
      • Data Export
    • Web Tracking
      • Web Tracking v1 (Legacy)
        • Setup
        • Set up business Units
        • Tracking User Behavior
          • Identify Method
          • Page Method
          • Track Method
          • Opt-Out from Tracking
        • Testing & Debugging
      • Web Tracking v2
        • Setup using Google Tag Manager
        • Setup without a Tag Manager
        • Configuration & Config Commands
        • Tracking User Behavior
          • Identify Method
          • Update Method
          • Page Method
          • Track Method
          • Opt-Out from Tracking
        • Testing & Debugging
      • Migrate Tracking SDK v1 -> v2
      • Mobile Web Tracking
    • User Segmentation
      • Creating a Segment
      • Conditions
      • Combining Segments
    • Messages
      • Frequency Capping
      • Templates
        • Template Builder
      • Integrations
        • Channels
          • SMS
            • Twilio
              • Set up a Twilio Account
              • Set up Twilio Integration
              • Create a Campaign Message
            • Link Mobility
              • Set Up Link Mobility Account
              • Set up Link Mobility Integration
              • Create a Campaign Message
          • SFTP
            • Set up SFTP Integration
            • Create a Campaign Message
          • Direct Mail
            • Optilyz
              • Set up Optilyz Integration
              • Create a Campaign Message
          • Webhooks
            • Single Webhook
              • Set up Webhook Integration
              • Create a Campaign Message
              • Response Data and Custom Events
            • Batch Webhook
              • Set up Batch Webhook Integration
              • Create a Campaign Message
            • Zenloop via CrossEngage Webhook
              • Set up Zenloop Integration (via CrossEngage Webhook)
              • Set up Zenloop Survey
              • Create a Campaign Message
              • Set up Zenloop Survey via ESP
              • Obtain Response Data
            • Google Analytics via Webhook
          • Segment Transfer
            • Facebook
              • Set up Facebook Developer Account
            • Optimizely
              • Set up Optimizely Account
            • Google Analytics
              • Set up Google Analytics Integration
              • Create a Campaign with Google Analytics
              • Using the Google Analytics Integration
            • Airship
              • Set up an Airship Account
              • Set up an Airship Integration
              • Create a Campaign Message with Airship
          • Onsite Display
            • Trbo
              • Set up Trbo Integration
              • Create a Campaign Message in CrossEngage
              • Configure Campaign Message in Trbo
              • Obtain Response Data
          • Email
            • Mailjet
              • Set up Mailjet Integration
              • Obtain Response Data via Webhook
              • Create a Campaign Message
              • Personalize Preview Texts in Mailjet
            • Mandrill (by MailChimp)
              • Set up Mandrill Integration
              • Obtain Response Data via Webhook
              • Create a Campaign Messege
            • Inxmail
              • Set up Inxmail Integration
              • Create a Campaign Message
            • Sendgrid (by Twilio)
              • Set up SendGrid Integration
              • Obtain Response Data via Webhook
              • Create a Campaign Message
            • Mailgun
              • Set up Mailgun Integration
              • Obtain Response Data via Webhooks
              • Create a Campaign Message with Mailgun
            • Episerver (Optimizely)
              • Set up Episerver Integration
              • Create a Campaign Message with Episerver
          • Push Notifications
            • Airship
              • Set up an Airship Account
              • Set up an Airship Integration
              • Create a Campaign Message with Airship
        • Attachments
        • Delete an Integration
      • Personalization
        • Import Data
          • User Profile Data
          • Campaign Data
          • Cart Data
        • Formatting Functions
          • Date Formatting
          • Number Formatting
          • String Formatting
          • Hash Functions
        • General Helper Functions
          • Conditional Functions
          • Filtering Arrays
        • Product Helper Functions
          • Fetch from Product Feed
          • Fetch from Tracking Event
          • Fetch from User Journey
        • Misc. Helper Functions
          • Voucher Helper Function
            • Vouchers: Use Case
          • Event Helper Functions
          • Opt Out Helper Functions
        • Operators
      • Vouchers
        • Creating Vouchers
        • Using Vouchers
    • Campaign Management
      • Campaigns
        • Create an Audience Campaign
        • Create a Real-Time Campaign
        • Control Group
      • Stories
        • Building a Story
        • Use Case: Welcome Story
      • Segment Transfer
        • Create a Segment Transfer Campaign
    • Consent Management
      • Subscription/Consent Management
      • System Opt-Out/Opt-In
      • System Blacklist/Whitelist
    • Prediction Models
      • Create a new Model
      • Feature Engineering
      • SQL Filter
    • System Monitoring
      • Dashboard
        • Segment Tracker
      • Events Overview
      • Activity Log
      • Slack Notifications
        • Setting up Slack Notifications
    • Help & Support
      • System Status
      • Reach out to Customer Support
      • Suggest an Improvement
      • Privacy Policy
    • Glossary - Data & Engagement
  • 📈Predictions Platform
    • Data Model
      • Customer Data
      • Transactions
      • Activities
    • Overview
      • Data Tab
        • Data Tables in the Predictions Platform
      • Insights Tab
      • Model Builder Tab
        • Feature Engineering
        • Custom SQL Filter
        • Model Report
      • Prediction Tab
      • Selections Tab
    • Tutorials
      • Prepare and Validate Data
      • Analyze RFM Customers
      • Create a new Model
      • Predict Campaign Profit
    • Glossary - Predictions
Powered by GitBook
On this page
  • Customer Traits / Attributes
  • Example
  1. Data & Engagement Platform
  2. Data Model

Customer Data

The Customer Data stores information about your Cutomers, as well as potential customers. This includes Personally Identifiable Information (PII) of the Customers.

Customer Traits / Attributes

Trait
Description
Mandatory
Example

id

Unique identifier of a customer

ABC12345

customerSince

Registration date

2022-01-01

email

Email address

john.doe@company.com

firstName

First name

John

lastName

Last Name

Doe

street

Street name

Berliner Strasse

postcode

Postal Code

50676

city

City

Berlin

country

Country

DE

language

Language

DE

birthday

Date of birth

1999-12-06

gender

Gender

Male

phone

Phone number

0123 4567890

doi

Double opt-in indicator

subscriptionDate

Subscription date

2022-05-18

opt-out

Opt out indicator

lastNPSDate

Date of the latest NPS score

2022-05-18

lastNPSScore

Latest NPS score

8

Example

[
   {
       "id": "ABC12345",
       "customerSince": "2022-01-01",
       "birthday": "1981-01-31",
       "gender": "Female",
       "email": "abc@def.com",
       "country": "DE"
   },
   {
       "id": "DEF6789",
       "customerSince": "2019-07-08",
       "birthday": "1972-05-18",
       "gender": "Male",
       "email": "a12@xyz.de",
       "country": "DE"
   }
]
PreviousData ModelNextProduct Catalogue

Last updated 1 year ago

You can upload User profiles using a JSON file. Please go to to learn more.

📨
Data Management