Customer Data

The Customer Data stores information about your Cutomers, as well as potential customers. This includes Personally Identifiable Information (PII) of the Customers.

Customer Traits / Attributes

Trait	Description	Mandatory	Example
id	Unique identifier of a customer		ABC12345
customerSince	Registration date		2022-01-01
email	Email address		[e-mail]
firstName	First name		John
lastName	Last Name		Doe
street	Street name		Berliner Strasse
postcode	Postal Code		50676
city	City		Berlin
country	Country		DE
language	Language		DE
birthday	Date of birth		1999-12-06
gender	Gender		Male
phone	Phone number		0123 4567890
doi	Double opt-in indicator
subscriptionDate	Subscription date		2022-05-18
opt-out	Opt out indicator
lastNPSDate	Date of the latest NPS score		2022-05-18
lastNPSScore	Latest NPS score		8

Example

You can upload User profiles using a JSON file. Please go to Data Management to learn more.

[
   {
       "id": "ABC12345",
       "customerSince": "2022-01-01",
       "birthday": "1981-01-31",
       "gender": "Female",
       "email": "[e-mail]",
       "country": "DE"
   },
   {
       "id": "DEF6789",
       "customerSince": "2019-07-08",
       "birthday": "1972-05-18",
       "gender": "Male",
       "email": "[e-mail]",
       "country": "DE"
   }
]