Customer Data

The Customer Data stores information about your Cutomers, as well as potential customers. This includes Personally Identifiable Information (PII) of the Customers.
Customer Traits / Attributes
Trait
Description
Mandatory
Example
id
Unique identifier of a customer
ABC12345
customerSince
Registration date
2022-01-01
email
Email address
[email protected]
firstName
First name
John
lastName
Last Name
Doe
street
Street name
Berliner Strasse
postcode
Postal Code
50676
city
City
Berlin
country
Country
DE
language
Language
DE
birthday
Date of birth
1999-12-06
gender
Gender
Male
phone
Phone number
0123 4567890
doi
Double opt-in indicator
​
subscriptionDate
Subscription date
2022-05-18
opt-out
Opt out indicator
​
lastNPSDate
Date of the latest NPS score
2022-05-18
lastNPSScore
Latest NPS score
8
Example
You can upload User profiles using a JSON file. Please go to Data Management to learn more.
[
   {
       "id": "ABC12345",
       "customerSince": "2022-01-01",
       "birthday": "1981-01-31",
       "gender": "Female",
       "email": "[email protected]",
       "country": "DE"
   },
   {
       "id": "DEF6789",
       "customerSince": "2019-07-08",
       "birthday": "1972-05-18",
       "gender": "Male",
       "email": "[email protected]",
       "country": "DE"
   }
]
​

Trait	Description	Example
id	Unique identifier of a customer	ABC12345
customerSince	Registration date	2022-01-01
email	Email address	[email protected]
firstName	First name	John
lastName	Last Name	Doe
street	Street name	Berliner Strasse
postcode	Postal Code	50676
city	City	Berlin
country	Country	DE
language	Language	DE
birthday	Date of birth	1999-12-06
gender	Gender	Male
phone	Phone number	0123 4567890
doi	Double opt-in indicator
subscriptionDate	Subscription date	2022-05-18
opt-out	Opt out indicator
lastNPSDate	Date of the latest NPS score	2022-05-18
lastNPSScore	Latest NPS score	8

Last modified 2mo ago