Obtain Response Data via Webhooks

Webhooks are used to obtain response data from Mailgun, such as whether your customer has subscribed or unsubscribed from your mailing. These data will be processed by CrossEngage and displayed in each campaign’s statistics. The generated data can be used to build user segments.

Your CrossEngage "Web tracking and response data API key" is needed for this Webhook configuration.

Preparing a Webhook URL

To fetch the "Web tracking and response data API key":

  • Log in to your CrossEngage account.

  • Navigate to Settings > System setup.

  • In the API keys section, copy the “Web tracking and response data API key”.

Adding a Webhook to Mailgun

Webhook URLs must be added to Mailgun to allow response data to be sent to the CrossEngage System. This is done via the following steps:

  • Log in to your Mailgun account.

  • Navigate to the Webhooks section on the top right side of the menu.

  • We will now specify where the event data will be sent. Click on the + icon in the "URLs" column.

  • Paste the copied URL from the previous steps into the "URL" cell and click on Set Webhook URL.

  • Repeat the same procedure for each event type that you find relevant.

You will now be able to view response data in your CrossEngage dashboard and use the information to build segments.

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