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  • 📔Documentation Guide
  • 📨Data & Engagement Platform
    • Data Model
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        • Users
          • Import Users
          • Update or Delete a User Trait via File Upload
          • List of Standard User Traits/Attributes
        • Products
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          • List of Events and Properties
      • Data Export
    • Web Tracking
      • Web Tracking v1 (Legacy)
        • Setup
        • Set up business Units
        • Tracking User Behavior
          • Identify Method
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          • Opt-Out from Tracking
        • Testing & Debugging
      • Web Tracking v2
        • Setup using Google Tag Manager
        • Setup without a Tag Manager
        • Configuration & Config Commands
        • Tracking User Behavior
          • Identify Method
          • Update Method
          • Page Method
          • Track Method
          • Opt-Out from Tracking
        • Testing & Debugging
      • Migrate Tracking SDK v1 -> v2
      • Mobile Web Tracking
    • User Segmentation
      • Creating a Segment
      • Conditions
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    • Messages
      • Frequency Capping
      • Templates
        • Template Builder
      • Integrations
        • Channels
          • SMS
            • Twilio
              • Set up a Twilio Account
              • Set up Twilio Integration
              • Create a Campaign Message
            • Link Mobility
              • Set Up Link Mobility Account
              • Set up Link Mobility Integration
              • Create a Campaign Message
          • SFTP
            • Set up SFTP Integration
            • Create a Campaign Message
          • Direct Mail
            • Optilyz
              • Set up Optilyz Integration
              • Create a Campaign Message
          • Webhooks
            • Single Webhook
              • Set up Webhook Integration
              • Create a Campaign Message
              • Response Data and Custom Events
            • Batch Webhook
              • Set up Batch Webhook Integration
              • Create a Campaign Message
            • Zenloop via CrossEngage Webhook
              • Set up Zenloop Integration (via CrossEngage Webhook)
              • Set up Zenloop Survey
              • Create a Campaign Message
              • Set up Zenloop Survey via ESP
              • Obtain Response Data
            • Google Analytics via Webhook
          • Segment Transfer
            • Facebook
              • Set up Facebook Developer Account
            • Optimizely
              • Set up Optimizely Account
            • Google Analytics
              • Set up Google Analytics Integration
              • Create a Campaign with Google Analytics
              • Using the Google Analytics Integration
            • Airship
              • Set up an Airship Account
              • Set up an Airship Integration
              • Create a Campaign Message with Airship
          • Onsite Display
            • Trbo
              • Set up Trbo Integration
              • Create a Campaign Message in CrossEngage
              • Configure Campaign Message in Trbo
              • Obtain Response Data
          • Email
            • Mailjet
              • Set up Mailjet Integration
              • Obtain Response Data via Webhook
              • Create a Campaign Message
              • Personalize Preview Texts in Mailjet
            • Mandrill (by MailChimp)
              • Set up Mandrill Integration
              • Obtain Response Data via Webhook
              • Create a Campaign Messege
            • Inxmail
              • Set up Inxmail Integration
              • Create a Campaign Message
            • Sendgrid (by Twilio)
              • Set up SendGrid Integration
              • Obtain Response Data via Webhook
              • Create a Campaign Message
            • Mailgun
              • Set up Mailgun Integration
              • Obtain Response Data via Webhooks
              • Create a Campaign Message with Mailgun
            • Episerver (Optimizely)
              • Set up Episerver Integration
              • Create a Campaign Message with Episerver
          • Push Notifications
            • Airship
              • Set up an Airship Account
              • Set up an Airship Integration
              • Create a Campaign Message with Airship
        • Attachments
        • Delete an Integration
      • Personalization
        • Import Data
          • User Profile Data
          • Campaign Data
          • Cart Data
        • Formatting Functions
          • Date Formatting
          • Number Formatting
          • String Formatting
          • Hash Functions
        • General Helper Functions
          • Conditional Functions
          • Filtering Arrays
        • Product Helper Functions
          • Fetch from Product Feed
          • Fetch from Tracking Event
          • Fetch from User Journey
        • Misc. Helper Functions
          • Voucher Helper Function
            • Vouchers: Use Case
          • Event Helper Functions
          • Opt Out Helper Functions
        • Operators
      • Vouchers
        • Creating Vouchers
        • Using Vouchers
    • Campaign Management
      • Campaigns
        • Create an Audience Campaign
        • Create a Real-Time Campaign
        • Control Group
      • Stories
        • Building a Story
        • Use Case: Welcome Story
      • Segment Transfer
        • Create a Segment Transfer Campaign
    • Consent Management
      • Subscription/Consent Management
      • System Opt-Out/Opt-In
      • System Blacklist/Whitelist
    • Prediction Models
      • Create a new Model
      • Feature Engineering
      • SQL Filter
    • System Monitoring
      • Dashboard
        • Segment Tracker
      • Events Overview
      • Activity Log
      • Slack Notifications
        • Setting up Slack Notifications
    • Help & Support
      • System Status
      • Reach out to Customer Support
      • Suggest an Improvement
      • Privacy Policy
    • Glossary - Data & Engagement
  • 📈Predictions Platform
    • Data Model
      • Customer Data
      • Transactions
      • Activities
    • Overview
      • Data Tab
        • Data Tables in the Predictions Platform
      • Insights Tab
      • Model Builder Tab
        • Feature Engineering
        • Custom SQL Filter
        • Model Report
      • Prediction Tab
      • Selections Tab
    • Tutorials
      • Prepare and Validate Data
      • Analyze RFM Customers
      • Create a new Model
      • Predict Campaign Profit
    • Glossary - Predictions
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On this page
  • trim Function
  • substring Function
  1. Data & Engagement Platform
  2. Messages
  3. Personalization
  4. Formatting Functions

String Formatting

CrossEngage offers two string formatting functions:

  1. trim - used to remove whitespace around a string

  2. substring - used to display a substring of an existing string

trim Function

The trim helper function removes white spaces from the start and end of a string. The syntax of this formatting function is:

{{#trim}}{{[attribute]}}{{/trim}}

Property

Description

attribute

Any user or event attribute or any information extracted through any of the helper functions. e.g. {{user.[traits.email}}

Removing the white space around an email attribute

For the example below, we use john.doe@crossengage.io as the value of the user's email attribute.

{{#trim}}{{user.[traits.email]}}{{/trim}}

Once the function is evaluated, it displays john.doe@crossengage.io in the section where it is used in the message.

Removing the white space around a product name field

Using the helper function #findProduct, we search for a particular sku and format the result's [properties.name] attribute. For the example below, we use iPhone 8 Plus as the value of the product's name.

{{#trim}}{{[properties.name]}}{{/trim}}

Once the function is evaluated, it displays iPhone 8 Plus in the section where it is used in the message.

substring Function

To extract a substring from a text field, we can use the substring function. This can be quite useful in breaking down text fields such as address, IBAN, or Business Unit, where different parts of the string might have Independent meaning.eaning.

{{substring '{
    "propertyName": [Attribute], 
    "start": [Substring start],
    "length": [Substring length]
    }'
}}

Property

Description

propertyName

Required. Any user or event attribute or any information extracted through any of the helper functions.

start

Required. The index of the character in the original string where the substring starts. e.g. 1 refers to the first character in the string, 3 to the third character.

length

Required. The number of characters the substring extracts from the original string. e.g. 10

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Last updated 1 year ago

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