Documentation
APICreate a Ticket
  • 📔Documentation Guide
  • 📨Data & Engagement Platform
    • Data Model
      • Customer Data
      • Product Catalogue
      • Events
        • Onsite Events
        • Outbound Events
        • Transactions
    • App User Management
      • User Roles
      • App Users
    • Data Management
      • Data Management with API
      • Data Management with Data Feeds
        • Users
          • Import Users
          • Update or Delete a User Trait via File Upload
          • List of Standard User Traits/Attributes
        • Products
        • Events
          • Import Orders
          • Import Events
          • List of Events and Properties
      • Data Export
    • Web Tracking
      • Web Tracking v1 (Legacy)
        • Setup
        • Set up business Units
        • Tracking User Behavior
          • Identify Method
          • Page Method
          • Track Method
          • Opt-Out from Tracking
        • Testing & Debugging
      • Web Tracking v2
        • Setup using Google Tag Manager
        • Setup without a Tag Manager
        • Configuration & Config Commands
        • Tracking User Behavior
          • Identify Method
          • Update Method
          • Page Method
          • Track Method
          • Opt-Out from Tracking
        • Testing & Debugging
      • Migrate Tracking SDK v1 -> v2
      • Mobile Web Tracking
    • User Segmentation
      • Creating a Segment
      • Conditions
      • Combining Segments
    • Messages
      • Frequency Capping
      • Templates
        • Template Builder
      • Integrations
        • Channels
          • SMS
            • Twilio
              • Set up a Twilio Account
              • Set up Twilio Integration
              • Create a Campaign Message
            • Link Mobility
              • Set Up Link Mobility Account
              • Set up Link Mobility Integration
              • Create a Campaign Message
          • SFTP
            • Set up SFTP Integration
            • Create a Campaign Message
          • Direct Mail
            • Optilyz
              • Set up Optilyz Integration
              • Create a Campaign Message
          • Webhooks
            • Single Webhook
              • Set up Webhook Integration
              • Create a Campaign Message
              • Response Data and Custom Events
            • Batch Webhook
              • Set up Batch Webhook Integration
              • Create a Campaign Message
            • Zenloop via CrossEngage Webhook
              • Set up Zenloop Integration (via CrossEngage Webhook)
              • Set up Zenloop Survey
              • Create a Campaign Message
              • Set up Zenloop Survey via ESP
              • Obtain Response Data
            • Google Analytics via Webhook
          • Segment Transfer
            • Facebook
              • Set up Facebook Developer Account
            • Optimizely
              • Set up Optimizely Account
            • Google Analytics
              • Set up Google Analytics Integration
              • Create a Campaign with Google Analytics
              • Using the Google Analytics Integration
            • Airship
              • Set up an Airship Account
              • Set up an Airship Integration
              • Create a Campaign Message with Airship
          • Onsite Display
            • Trbo
              • Set up Trbo Integration
              • Create a Campaign Message in CrossEngage
              • Configure Campaign Message in Trbo
              • Obtain Response Data
          • Email
            • Mailjet
              • Set up Mailjet Integration
              • Obtain Response Data via Webhook
              • Create a Campaign Message
              • Personalize Preview Texts in Mailjet
            • Mandrill (by MailChimp)
              • Set up Mandrill Integration
              • Obtain Response Data via Webhook
              • Create a Campaign Messege
            • Inxmail
              • Set up Inxmail Integration
              • Create a Campaign Message
            • Sendgrid (by Twilio)
              • Set up SendGrid Integration
              • Obtain Response Data via Webhook
              • Create a Campaign Message
            • Mailgun
              • Set up Mailgun Integration
              • Obtain Response Data via Webhooks
              • Create a Campaign Message with Mailgun
            • Episerver (Optimizely)
              • Set up Episerver Integration
              • Create a Campaign Message with Episerver
          • Push Notifications
            • Airship
              • Set up an Airship Account
              • Set up an Airship Integration
              • Create a Campaign Message with Airship
        • Attachments
        • Delete an Integration
      • Personalization
        • Import Data
          • User Profile Data
          • Campaign Data
          • Cart Data
        • Formatting Functions
          • Date Formatting
          • Number Formatting
          • String Formatting
          • Hash Functions
        • General Helper Functions
          • Conditional Functions
          • Filtering Arrays
        • Product Helper Functions
          • Fetch from Product Feed
          • Fetch from Tracking Event
          • Fetch from User Journey
        • Misc. Helper Functions
          • Voucher Helper Function
            • Vouchers: Use Case
          • Event Helper Functions
          • Opt Out Helper Functions
        • Operators
      • Vouchers
        • Creating Vouchers
        • Using Vouchers
    • Campaign Management
      • Campaigns
        • Create an Audience Campaign
        • Create a Real-Time Campaign
        • Control Group
      • Stories
        • Building a Story
        • Use Case: Welcome Story
      • Segment Transfer
        • Create a Segment Transfer Campaign
    • Consent Management
      • Subscription/Consent Management
      • System Opt-Out/Opt-In
      • System Blacklist/Whitelist
    • Prediction Models
      • Create a new Model
      • Feature Engineering
      • SQL Filter
    • System Monitoring
      • Dashboard
        • Segment Tracker
      • Events Overview
      • Activity Log
      • Slack Notifications
        • Setting up Slack Notifications
    • Help & Support
      • System Status
      • Reach out to Customer Support
      • Suggest an Improvement
      • Privacy Policy
    • Glossary - Data & Engagement
  • 📈Predictions Platform
    • Data Model
      • Customer Data
      • Transactions
      • Activities
    • Overview
      • Data Tab
        • Data Tables in the Predictions Platform
      • Insights Tab
      • Model Builder Tab
        • Feature Engineering
        • Custom SQL Filter
        • Model Report
      • Prediction Tab
      • Selections Tab
    • Tutorials
      • Prepare and Validate Data
      • Analyze RFM Customers
      • Create a new Model
      • Predict Campaign Profit
    • Glossary - Predictions
Powered by GitBook
On this page
  • Setting Global Frequency Cappings
  • Campaign Frequency Cappings
  1. Data & Engagement Platform
  2. Messages

Frequency Capping

PreviousMessagesNextTemplates

Last updated 2 years ago

CrossEngage allows you to set a maximum frequency of messages sent per User in a given time frame. Once this limit is reached, the User does not receive any more messages for the specified duration.

Setting Global Frequency Cappings

  • To set Global Frequency Cappings, go to More -> Frequency Cappings.

  • Click on Edit.

  • Here, you can set the total maximum number of messages sent per minute, hour, 1 day (24 hours), 7 days or 30 days.

  • You can also set the maximum number of messages for each channel such as email or web notifications.

  • Click Save.

Frequency capping works in capping intervals and applies to the actual delivery times. The values you define impact each user separately within the target group of your campaign.

For example, if frequency capping is set for "once per day", each user who received a message will not receive any further messages for 1 day.

"Day" is defined as a period of 24 hours, starting from the dispatch of the first message. If an email is sent to the customer at 9am on 1st of January, they will not receive any more emails until 9am on 2nd of January, for a frequency of "once per day".

Campaign Frequency Cappings

Apart from the Global Frequency Cappings, you can also set Cappings in each Campaign to prevent duplication of messages. In such a case, messages are paused for that specific campaign if the Campaign Capping Frequency is reached, and for all Campaigns if the Global Capping Frequency is reached.

📨