Activities
To improve model and forecasting quality, you can upload additional tables that contain specific activities and interactions with your customers. These tables must each contain at least a unique customer ID, a timestamp, and an activity type. Additionally, an activity_id can be passed that links the activity to a specific action. However, this data is not required for an initial well working model and is therefore optional.
You can upload one or more of these tables:
Online activities (customer in login area on your website / click in email)
Inbound activities (customer calls call center, letters and emails from customer)
Outbound activities (print mailings, catalogs, calls from a call center)
Payment activities (customer pays an invoice, receives a dunning level, is referred to collections)
In order to make use of these activities in the modelling process, it is important that they are stored in the so-called event format (just like transactions). This means that each row in an activity table describes exactly one 'event' at a time with a customer.
*customer_id
string
e131498
The Customer ID; Unique identifier used for merging all tables.
*activity_timestamp
date
2015-01-13
Date and (optionally) Time of the Transaction
*activity_type
string
CartAdd CartCancel
Used to generate patterns for the most common types.
activity_subtype
string
Trousers Black 4RTR3022DS
Can be used to generate additional patterns.
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