Using the Google Analytics Integration

The best use case for the Google Analytics Integration is to build dynamic segments in CrossEngage and transfer events to these users in Google Analytics. Once you have successfully transferred your users, you can use Google Analytics segmentation to build audiences which you can target through:

To build audiences in Google Analytics, follow the instructions below:

  1. Navigate to Settings by clicking the gear on the lower left hand side of your screen.

  2. Ensure you have selected the right property from the Property dropdown

  3. Under the Property dropdown, click on Audience Definitions

  4. Under Audience Definitions, click on Audiences

From this page, you can create segments and add CrossEngage transfer related conditions:

  • Click on New Audience (or edit an existing one).

  • Under the Audience Definition section click on Create New.

  • Click on Conditions, located on the bottom left hand side of the screen.

  • You can now add a CrossEngage event-related condition by clicking on the default existing condition type (first block), selecting Event Action (or Category/Label) and entering CrossEngage Event (or your defined Category/Label).

  • Add any other conditions you would like to use.

  • Save your Audience by clicking Apply.

Having defined your Audience as β€˜users that have received a CrossEngage event,’ you are now ready to select the audience’s destination:

  1. First, enter an Audience Name for tracking purposes.

  2. Click on Next Step.

  3. Select the Destinations in which you would like to use your segment (e.g. Google Adwords, Display Network, etc.).

  4. Click on Publish to save your newly created audience.

If you need additional help, please reach out to your Customer Success manager or create a support ticket.

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