Outbound Events

Outbound events relate to outbound communications to your customers, such as emails and push notifications. These events store information about the messages, as well as customer interactions with these messages, such as opening an email.

Note that CrossEngage automatically collects events for messages sent out via CrossEngage Integrations. However, if you are using other outbound communication services, you should upload these events to the CrossEngage system.

Events

• Message Sent

• Message Delivered

• Message Viewed

• Message Clicked

• Message Unsubscribed

• Message soft_bounced

• Message hard_bounced

• Message marked_as_spam

Different Third Party Providers might only support a subset of these events. For example, the Episerver (Optimizely) Integration provides Message Sent event, but does not provide Message Delivered Events.

Properties

Properties	Description	Mandatory	Example
User_id	Unique identifier for each customer		ABC12345
timestamp	The date and time of the event		2022-01-01
channel	Channel used to send the message		Email
type	categorization of the message		Newsletter
url	URL
campaign_id	Campaign Identified		123456
message_id	Message identifier		304405

Examples

You can upload these events using the CrossEngage API, or via the Event Feed. Please go to Data Management to learn more.

Here is an example of the JSON used to upload two events via the API.

{
   "id": "ABC12345",
   "events": [{
           "event": "Message Sent",
           "timestamp": "2022-01-11T00:00:00Z"
          "properties": {
               "channel": "Email",
               "type": "Newsletter"
           }},
       {
           "event": "Message Delivered",
           "timestamp": "2022-01-11T00:00:00Z"
          "properties": {
               "channel": "Email",
               "type": "Newsletter"
           }}]}

Here is the same example, presented as a JSON file that can be uploaded via Data Feeds:

[
   {
       "id": "ABC12345",
       "event": "Message Sent",
       "timestamp": "2022-01-11T00:00:00Z",
       "channel": "Email",
       "type": "Newsletter"
   },
   {
       "id": "ABC12345",
       "event": "Message Delivered",
       "timestamp": "2022-01-11T00:00:00Z",
       "channel": "Email",
       "type": "Newsletter"
   }
]