Web Tracking

The CrossEngage Web Tracking gives the opportunity to track users website behaviour with or without being logged in and properly identified, with the help of a cookie (given consent) that serves as the identifier for the CrossEngage system.

If at a later point in time the user does get properly identified, the CrossEngage system merges the tracked behaviour of the anonymous user to the already exististing user.

This cookie is considered a First Party Cookie because it is set to the domain of the website the tracking is inserted in and not some third party outside service. It has a lifetime of 13 months.

There are different ways to integrate Website Tracking:

• Web Tracking v1 is deprecated and will not be setup anymore

• Web Tracking v2 is the currently supported version of the CrossEngage Web Tracking. It can be setup using the Google Tag Manager or without GTM.