> For the complete documentation index, see [llms.txt](https://documentation.crossengage.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.crossengage.io/data-and-engagement-platform/web-tracking.md).

# Web Tracking

The CrossEngage Web Tracking gives the opportunity to track users website behaviour with or without being logged in and properly identified, with the help of a cookie (given consent) that serves as the identifier for the CrossEngage system. 

If at a later point in time the user does get properly identified, the CrossEngage system merges the tracked behaviour of the anonymous user to the already exististing user.

{% hint style="info" %}
This cookie is considered a **First Party Cookie** because it is set to the domain of the website the tracking is inserted in and not some third party outside service. It has a lifetime of 13 months.
{% endhint %}

There are different ways to integrate Website Tracking:

* Web Tracking v1 is deprecated and will not be setup anymore
* [Web Tracking v2](/data-and-engagement-platform/web-tracking/web-tracking-v2.md) is the currently supported version of the CrossEngage Web Tracking. It can be setup using the [Google Tag Manager](/data-and-engagement-platform/web-tracking/web-tracking-v2/setup-using-google-tag-manager.md) or [without GTM](/data-and-engagement-platform/web-tracking/web-tracking-v2/setup-without-a-tag-manager.md).