Web Tracking

The CrossEngage Web Tracking gives the opportunity to track users website behaviour with or without being logged in and properly identified, with the help of a cookie (given consent) that serves as the identifier for the CrossEngage system. If at a later point in time the user does get properly identified, the CrossEngage system merges the tracked behaviour of the anonymous user to the already exististing user.

This cookie is considered a First Party Cookie because it is set to the domain of the website the tracking is inserted in and not some third party outside service.

There are different ways to integrate Website Tracking:

Last updated