Documentation
APICreate a Ticket
  • 📔Documentation Guide
  • 📨Data & Engagement Platform
    • Data Model
      • Customer Data
      • Product Catalogue
      • Events
        • Onsite Events
        • Outbound Events
        • Transactions
    • App User Management
      • User Roles
      • App Users
    • Data Management
      • Data Management with API
      • Data Management with Data Feeds
        • Users
          • Import Users
          • Update or Delete a User Trait via File Upload
          • List of Standard User Traits/Attributes
        • Products
        • Events
          • Import Orders
          • Import Events
          • List of Events and Properties
      • Data Export
    • Web Tracking
      • Web Tracking v1 (Legacy)
        • Setup
        • Set up business Units
        • Tracking User Behavior
          • Identify Method
          • Page Method
          • Track Method
          • Opt-Out from Tracking
        • Testing & Debugging
      • Web Tracking v2
        • Setup using Google Tag Manager
        • Setup without a Tag Manager
        • Configuration & Config Commands
        • Tracking User Behavior
          • Identify Method
          • Update Method
          • Page Method
          • Track Method
          • Opt-Out from Tracking
        • Testing & Debugging
      • Migrate Tracking SDK v1 -> v2
      • Mobile Web Tracking
    • User Segmentation
      • Creating a Segment
      • Conditions
      • Combining Segments
    • Messages
      • Frequency Capping
      • Templates
        • Template Builder
      • Integrations
        • Channels
          • SMS
            • Twilio
              • Set up a Twilio Account
              • Set up Twilio Integration
              • Create a Campaign Message
            • Link Mobility
              • Set Up Link Mobility Account
              • Set up Link Mobility Integration
              • Create a Campaign Message
          • SFTP
            • Set up SFTP Integration
            • Create a Campaign Message
          • Direct Mail
            • Optilyz
              • Set up Optilyz Integration
              • Create a Campaign Message
          • Webhooks
            • Single Webhook
              • Set up Webhook Integration
              • Create a Campaign Message
              • Response Data and Custom Events
            • Batch Webhook
              • Set up Batch Webhook Integration
              • Create a Campaign Message
            • Zenloop via CrossEngage Webhook
              • Set up Zenloop Integration (via CrossEngage Webhook)
              • Set up Zenloop Survey
              • Create a Campaign Message
              • Set up Zenloop Survey via ESP
              • Obtain Response Data
            • Google Analytics via Webhook
          • Segment Transfer
            • Facebook
              • Set up Facebook Developer Account
            • Optimizely
              • Set up Optimizely Account
            • Google Analytics
              • Set up Google Analytics Integration
              • Create a Campaign with Google Analytics
              • Using the Google Analytics Integration
            • Airship
              • Set up an Airship Account
              • Set up an Airship Integration
              • Create a Campaign Message with Airship
          • Onsite Display
            • Trbo
              • Set up Trbo Integration
              • Create a Campaign Message in CrossEngage
              • Configure Campaign Message in Trbo
              • Obtain Response Data
          • Email
            • Mailjet
              • Set up Mailjet Integration
              • Obtain Response Data via Webhook
              • Create a Campaign Message
              • Personalize Preview Texts in Mailjet
            • Mandrill (by MailChimp)
              • Set up Mandrill Integration
              • Obtain Response Data via Webhook
              • Create a Campaign Messege
            • Inxmail
              • Set up Inxmail Integration
              • Create a Campaign Message
            • Sendgrid (by Twilio)
              • Set up SendGrid Integration
              • Obtain Response Data via Webhook
              • Create a Campaign Message
            • Mailgun
              • Set up Mailgun Integration
              • Obtain Response Data via Webhooks
              • Create a Campaign Message with Mailgun
            • Episerver (Optimizely)
              • Set up Episerver Integration
              • Create a Campaign Message with Episerver
          • Push Notifications
            • Airship
              • Set up an Airship Account
              • Set up an Airship Integration
              • Create a Campaign Message with Airship
        • Attachments
        • Delete an Integration
      • Personalization
        • Import Data
          • User Profile Data
          • Campaign Data
          • Cart Data
        • Formatting Functions
          • Date Formatting
          • Number Formatting
          • String Formatting
          • Hash Functions
        • General Helper Functions
          • Conditional Functions
          • Filtering Arrays
        • Product Helper Functions
          • Fetch from Product Feed
          • Fetch from Tracking Event
          • Fetch from User Journey
        • Misc. Helper Functions
          • Voucher Helper Function
            • Vouchers: Use Case
          • Event Helper Functions
          • Opt Out Helper Functions
        • Operators
      • Vouchers
        • Creating Vouchers
        • Using Vouchers
    • Campaign Management
      • Campaigns
        • Create an Audience Campaign
        • Create a Real-Time Campaign
        • Control Group
      • Stories
        • Building a Story
        • Use Case: Welcome Story
      • Segment Transfer
        • Create a Segment Transfer Campaign
    • Consent Management
      • Subscription/Consent Management
      • System Opt-Out/Opt-In
      • System Blacklist/Whitelist
    • Prediction Models
      • Create a new Model
      • Feature Engineering
      • SQL Filter
    • System Monitoring
      • Dashboard
        • Segment Tracker
      • Events Overview
      • Activity Log
      • Slack Notifications
        • Setting up Slack Notifications
    • Help & Support
      • System Status
      • Reach out to Customer Support
      • Suggest an Improvement
      • Privacy Policy
    • Glossary - Data & Engagement
  • 📈Predictions Platform
    • Data Model
      • Customer Data
      • Transactions
      • Activities
    • Overview
      • Data Tab
        • Data Tables in the Predictions Platform
      • Insights Tab
      • Model Builder Tab
        • Feature Engineering
        • Custom SQL Filter
        • Model Report
      • Prediction Tab
      • Selections Tab
    • Tutorials
      • Prepare and Validate Data
      • Analyze RFM Customers
      • Create a new Model
      • Predict Campaign Profit
    • Glossary - Predictions
Powered by GitBook
On this page
  1. Predictions Platform

Overview

PreviousActivitiesNextData Tab

Last updated 1 year ago

The CrossEngage Customer uses Machine Learning to better analyze your customer base, and identify potentially high value customers.

The Predictions Platform is especially useful in Optimizing Print Campaigns. Print Campaigns are traditionally expensive, and it can be hard to estimate their effectiveness and returns. With the Predictions Platform, you can use simple, easy-to-use machine learning tools to identify your most valuable customers, who are likeliest to respond to your print campaigns.

After a campaign is over, you can compare the achieved results of a Print Campaign on the platform with the predictions. This helps you understand the effectiveness of the model, and to refine it further, for better predictions in the future.

You can also create reports and exports with the Predictions Platform, or move data to the Customer .

📈
Predictions Platform
Data & Engagement Platform