# Overview

The CrossEngage Customer [**Predictions Platform**](https://app.gpredictive.de) uses Machine Learning to better analyze your customer base, and identify potentially high value customers.

The Predictions Platform is especially useful in Optimizing Print Campaigns. Print Campaigns are traditionally expensive, and it can be hard to estimate their effectiveness and returns. With the Predictions Platform, you can use simple, easy-to-use machine learning tools to identify your most valuable customers, who are likeliest to respond to your print campaigns.

After a campaign is over, you can compare the achieved results of a Print Campaign on the platform with the predictions. This helps you understand the effectiveness of the model, and to refine it further, for better predictions in the future.

You can also create reports and exports with the Predictions Platform, or move data to the Customer [**Data & Engagement Platform**](https://app.crossengage.io).


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