Set up Google Analytics Integration

Before you begin, you should ensure that you have access to a Google account with sufficient permission to access:

  • Google Analytics Properties & Apps

  • Google Analytics Custom Dimensions

If you do not have this level of access, you will not be able to proceed with setting up the integration. Please contact your Google Analytics account administrator to get access.

Set up Google Analytics Integration

  • In the CrossEngage app, navigate to Settings > Integrations.

  • Click the Add new integration button in the top right corner of the page.

  • Search for Google Analytics, click on the 'Set up' button.

  • Give your integration a meaningful name.

  • Click on "Sign in with Google".

  • After clicking the Sign in with Google button, a pop up or browser tab will open asking you to choose what account you would like to use in order to set up this Integration.

Click on the account which has sufficient access and follow the instructions, allowing CrossEngage access to View & Manage Google Analytics data.

Once you allow access, you will be brought back to the Integration Setup form where you may now select the Property or App that you would like to use CrossEngage to transfer data to and the User identifier which should be included in the cookies created by Google Analytics.

The User identifier should represent the User ID which is intended to be a known identifier for a given user e.g. the ID you assign to a user upon account creation; It must not be PII (personally identifiable information). Read more about the different identifiers Google provides here.

CrossEngage uses the User identifier user trait you select to send data to Google Analytics and match users. Selecting an incorrect User identifier user trait will corrupt data sent to Google Analytics by preventing products such as Google Adwords from displaying ads to users as the product will be unable to find users with the identifier selected. Please check with your technical team if you have any doubt about the User identifier your company uses to identify particular users.

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