User Segmentation

CrossEngage enables you to create user segments, based on User Traits or User Behavior. This allows you, not only to better understand your User Base, but also to tailor your communications for specific User Groups, across a number of channels.

Note that Segments are re-calculated every time they are used. This ensures that you always see the most up-to-date information on your segments, and ensures that new Users, added after a Segment was created, will be automatically added to a segment under use, if they fit the Criteria for it.