# Prediction Models The Prediction Models tab allows you to create and manage Prediction Models to optimize your marketing campaigns. For example, Prediction Models can predict which customers are more likely to make a purchase after a Campaign, allowing you to spend more resources on more promising customers.

### How to Use Prediction Models Click on the Prediction Models Tab at the top of your screen. On the Model Builder page, you can see a button to create a new model, and a list of your existing models. You can click on any Model to view its configuration. You can also see Status Information of the Models here. For models where calculation is finished successfully, click on the model to see its curation status. You can click on the Question Mark icon (?) next to Curation Overview to learn more.

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