Creating a Segment

  • To create a new User Segment, go to User Segments and click on Create New Segment.
Creating a new User Segment
  • Give your Segment a meaningful name.
  • Optionally, you can add a Label to your Segment. Labels can help you organize your Users Segments, especially if you expect to create a large number of them.
  • Optionally, you can drag and drop the Segment Block from the sidebar on the left in the Segment Area. This allows you to create a Sub-Segment. Click on the Segment Block, and choose a Segment.
  • Drag and Drop the Condition Blocks from the sidebar on the left. Click on each Condition Block and choose a Condition.
  • Additionally, you can drop a Condition on top of another Condition, to create a Group.
    • A group set to AND requires a User to meet all Conditions in it, to be added to the Segment.
    • A group set to OR requires a User to meet atleast 1 Condition, to be added to the Segment.
A Segment of Users, age 18 to 25
  • Click on Save Changes.
You can create Segments using User Attribute Conditions, and Event Conditions. In simple terms, we can say that User Attribute Condition creates Segments using who a User is, while the Event Condition creates Segments using what a User does.