Creating a Segment

• To create a new User Segment, go to User Segments and click on Create New Segment.

Creating a new User Segment

• Give your Segment a meaningful name.

• Optionally, you can add a Label to your Segment. Labels can help you organize your Users Segments, especially if you expect to create a large number of them.

• Optionally, you can drag and drop the Segment Block from the sidebar on the left in the Segment Area. This allows you to create a Sub-Segment. Click on the Segment Block, and choose a Segment.

• Drag and Drop the Condition Blocks from the sidebar on the left. Click on each Condition Block and choose a Condition.

• Additionally, you can drop a Condition on top of another Condition, to create a Group.

  • A group set to AND requires a User to meet all Conditions in it, to be added to the Segment.

  • A group set to OR requires a User to meet atleast 1 Condition, to be added to the Segment.

A Segment of Users, age 18 to 25

• Click on Save Changes.

You can create Segments using User Attribute Conditions, and Event Conditions. In simple terms, we can say that User Attribute Condition creates Segments using who a User is, while the Event Condition creates Segments using what a User does.