To create a new User Segment, go to User Segments and click on Create New Segment.
Creating a new User Segment
Give your Segment a meaningful name.
Optionally, you can add a Label to your Segment. Labels can help you organize your Users Segments, especially if you expect to create a large number of them.
Optionally, you can drag and drop the Segment Block from the sidebar on the left in the Segment Area. This allows you to create a Sub-Segment. Click on the Segment Block, and choose a Segment.
Drag and Drop the Condition Blocks from the sidebar on the left. Click on each Condition Block and choose a Condition.
Additionally, you can drop a Condition on top of another Condition, to create a Group.
A group set to AND requires a User to meet all Conditions in it, to be added to the Segment.
A group set to OR requires a User to meet atleast 1 Condition, to be added to the Segment.
A Segment of Users, age 18 to 25
Click on Save Changes.
You can create Segments using User Attribute Conditions, and Event Conditions. In simple terms, we can say that User Attribute Condition creates Segments using who a User is, while the Event Condition creates Segments using what a User does.