# Create an Audience Campaign

* Go to the Campaigns Tab, and click on Create Campaign.
* Choose Audience Campaign.

<figure><img src="/files/yDRsvdEX0IpEnMilrDJg" alt=""><figcaption></figcaption></figure>

* Give your Campaign a meaningful name. You can also add a Description, Labels or choose a Campaign Group. This will help you and your team to follow the Campaign later.

<figure><img src="/files/DIN5SJAoYZ9O6VaOJLYF" alt=""><figcaption></figcaption></figure>

* Select the dispatch time for the Campaign. For this example, we will set the Campaign to run every morning at 9:30am.

<figure><img src="/files/GKY4mGSAsKwsbuRUH9Z7" alt=""><figcaption></figcaption></figure>

* Choose a Control Group for the Campaign. A Control Group is a group of customers who are excluded from the Campaign, so we can judge how the Campaign is affecting user behavior. Here, we disable the Control Group.

<figure><img src="/files/RC7iU2Ue4JCfJCzCko2M" alt=""><figcaption></figcaption></figure>

* Click on Save Changes.
* Go to next step: Target Group.
* In the Target Group, select or create a User Segment. This is the audience of your campaign that will be targeted.

<figure><img src="/files/WRSE1G53sR3lgCs2pNil" alt=""><figcaption></figcaption></figure>

* Click on Save Changes.
* Go to next step: Messages.
* Create a new message for your audience. Here we use a [Template](/data-and-engagement-platform/messages/templates.md) for a Birthday Card. You can also use [Handlebars ](/data-and-engagement-platform/messages/personalization.md)such as `{{user.[traits.firstName]}}` to customize your message and Subject.

<figure><img src="/files/h0QoXEXHIyyTZcpc316U" alt=""><figcaption></figcaption></figure>

* After configuring your message, you can click on Preview Message to see what the outgoing message will look like.
* Go to next step: Frequency Capping.
* Select the required Frequency Capping. Here, we skip this step.

<figure><img src="/files/xJgRG3PvajIVq7pFmt95" alt=""><figcaption></figcaption></figure>

* Go to Campaign Summary.
* You can now activate your campaign,by clicking on the Activate button from the Campaign Summary page.


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