# Create an Audience Campaign
* Go to the Campaigns Tab, and click on Create Campaign.
* Choose Audience Campaign.
* Give your Campaign a meaningful name. You can also add a Description, Labels or choose a Campaign Group. This will help you and your team to follow the Campaign later.
* Select the dispatch time for the Campaign. For this example, we will set the Campaign to run every morning at 9:30am.
* Choose a Control Group for the Campaign. A Control Group is a group of customers who are excluded from the Campaign, so we can judge how the Campaign is affecting user behavior. Here, we disable the Control Group.
* Click on Save Changes.
* Go to next step: Target Group.
* In the Target Group, select or create a User Segment. This is the audience of your campaign that will be targeted.
* Click on Save Changes.
* Go to next step: Messages.
* Create a new message for your audience. Here we use a [Template](https://documentation.crossengage.io/data-and-engagement-platform/messages/templates) for a Birthday Card. You can also use [Handlebars ](https://documentation.crossengage.io/data-and-engagement-platform/messages/personalization)such as `{{user.[traits.firstName]}}` to customize your message and Subject.
* After configuring your message, you can click on Preview Message to see what the outgoing message will look like.
* Go to next step: Frequency Capping.
* Select the required Frequency Capping. Here, we skip this step.
* Go to Campaign Summary.
* You can now activate your campaign,by clicking on the Activate button from the Campaign Summary page.
