Create an Audience Campaign
Go to the Campaigns Tab, and click on Create Campaign.
Choose Audience Campaign.
Give your Campaign a meaningful name. You can also add a Description, Labels or choose a Campaign Group. This will help you and your team to follow the Campaign later.
Select the dispatch time for the Campaign. For this example, we will set the Campaign to run every morning at 9:30am.
Choose a Control Group for the Campaign. A Control Group is a group of customers who are excluded from the Campaign, so we can judge how the Campaign is affecting user behavior. Here, we disable the Control Group.
Click on Save Changes.
Go to next step: Target Group.
In the Target Group, select or create a User Segment. This is the audience of your campaign that will be targeted.
Click on Save Changes.
Go to next step: Messages.
Create a new message for your audience. Here we use a Template for a Birthday Card. You can also use Handlebars such as
{{user.[traits.firstName]}}to customize your message and Subject.
After configuring your message, you can click on Preview Message to see what the outgoing message will look like.
Go to next step: Frequency Capping.
Select the required Frequency Capping. Here, we skip this step.
Go to Campaign Summary.
You can now activate your campaign,by clicking on the Activate button from the Campaign Summary page.
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