# Data Management

CrossEngage stores User, Product and Event data on the platform. In this section, you can learn how to manage your User Database, Product Catalogue and Events, and how to import this data when you first join the CrossEngage platform.

CrossEngage offers two methods for managing these Databases - using the API or by uploading a file to an SFTP folder. The SFTP folder is the faster and easier method to manage or import data in bulk, while the API is better suited for writing, modifying or deleting individual records from the database(s).

{% hint style="info" %}
Please note that all data feeds (Users, Products, Events) need to be in **UTF-8**.
{% endhint %}


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# Agent Instructions: Querying This Documentation

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Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.