Customer Reactivation: No Visits Since Last Purchase

  • Type of Campaign

  • Necessary User Attributes

    • Email Address (traits.email)

  • Necessary Events and Properties

    • Completed Order (should happen)

    • Session Started (after Completed Order, should not happen)

    • Wait X Days

  • Campaign Set-up

    • Be sure to name and describe the Campaign clearly.

    • “Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.

  • Target Group

    • Choose Segment

    • User Journey

      • Click “Add an event”

        • Name clearly

        • Select event: “Completed Order”

        • No properties required

        • Needs to happen

      • Click “Add an event”

        • Name clearly

        • Select event: “Session Started”

        • Must not happen, within seven days of the Completed Order event

      • Click “Add a wait after this”

        • Name clearly

        • Select wait time after the Completed Order event

Cappings and Exclusions

  • Be sure to configure cappings to control the number of times customers receive marketing communications.