This application of CrossEngage’s platform allows companies to obtain valuable feedback from their customers by soliciting survey responses from a segment of customers who have completed an order within a given time span.
For more information, check our documentation on embedding HTML surveys generated in Zenloop.
Type of Campaign
Audience: This campaign is not triggered by any real-time future behavior of the user. Instead, it is triggered by a static attribute, whether a customer has completed an order.
For more on the distinction between Audience and Real-Time Campaigns, see our documentation on the subject: https://documentation.crossengage.io/faq/campaigns/when-should-i-use-audience-and-realtime-campaigns
Necessary User Attributes
Email Address (traits.email)
Necessary Events and Properties
Order Completed (between X time to dispatch and dispatch)
Be sure to name and describe the Campaign clearly.
“Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.
Determine Dispatch Timing
The use of a control group is a matter of personal judgment. The advantage is that, given a statistically significant sample size, you can ascertain the effect of the campaign on user behavior. The disadvantage is that fewer users will be reached by an effective campaign.
Target Group: One convenient aspect of CrossEngage is that you can segment users both via the “User Segments” button on the Navigation Bar, or from within the Campaign Creation interface.
Create or Add Segment
Customers have the choice of targeting all users, using a pre-defined segment, or defining a new segment during the campaign-building process
Completed Order events are greater than or equal to 1
Relevant time frame: between 1 month of dispatch and dispatch
First, you must choose which communication channel you wish to utilize. For more information, check out our documentation on the subject: https://documentation.crossengage.io/integrations
To personalize your message, read through our documentation here: https://documentation.crossengage.io/personalisation
Bonus: Include a Voucher! https://app.crossengage.io/vouchers, https://documentation.crossengage.io/personalisation/voucher-helper
Be sure to configure cappings to control the number of times customers receive marketing communications.