Cart Abandonment

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Cart Abandonment
Cart Abandonment and Follow-Up
The Cart Abandonment campaign is a very popular use case among CrossEngage’s eCommerce clients. Prospective customers who have placed items in an online store’s shopping cart, but who have not completed their transaction, are sent a message asking whether they are still interested in purchasing the item. This message can be combined with a limited-time discount on the item itself, or on a future purchase, so as to entice the customer to complete the transaction.
To access an interactive tutorial demonstrating the creation of this campaign, log into the CrossEngage platform, disable any ad-blockers, and click this link.
Prerequisites
Necessary User Attributes
Email Address (traits.email)
Necessary Events and Properties
Placed Item in Cart (Added Product)
No Completed Order (Completed Order: should not happen)
First Steps to Campaign Creation:
Click “Campaigns”
Click “Create New Campaign”
Type of Campaign
Real-Time: This campaign is triggered by a specific set of future customer activities, rather than past customer actions or customer attributes.
For more on the distinction between Audience and Real-Time Campaigns, see our documentation on the subject: https://documentation.crossengage.io/faq/campaigns/when-should-i-use-audience-and-realtime-campaigns​
Campaign Set-up
Be sure to name and describe the Campaign clearly.
“Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.
Target Group
Choose Segment
User Journey
Click “Add an event”
Name clearly
Select event: “Added Product”
No properties required
Needs to happen
Click "Add a wait after this"
Name clearly
Select a time-phrase, considering that this is a real-time campaign.
Click “Add an event”
Name clearly
Select event: “Completed Order”
No properties required
This event should not happen
Don’t forget to add a time phrase, which defines the range of time in which this event should not happen.
Example User Journey of a Cart Abandonment Campaign
Messages
Choose which communication channel you wish to utilize. For more information, check out our documentation on the subject: https://documentation.crossengage.io/integrations​
To personalize your message, read through our documentation here: https://documentation.crossengage.io/personalisation​
Bonus: Include a Voucher! https://app.crossengage.io/vouchers, https://documentation.crossengage.io/personalisation/voucher-helper​
Congratulations on successfully building your first real-time campaign! For extra practice, consider designing a “follow-up” campaign which will target the same customer, through a different channel, if the initial Cart Abandonment campaign produces no engagement!
Cappings and Exclusions
Be sure to configure cappings to control the number of times customers receive marketing communications.
Birthday Campaign
Conversions to Loyalty
Last modified 2yr ago
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Contents
Cart Abandonment and Follow-Up
Prerequisites
First Steps to Campaign Creation:
Cappings and Exclusions