Conversions to Loyalty
This audience campaign targets customers who have purchased within a certain time window before dispatch, but who have not been active on the site since then. Seeks to convert coincidental customers into loyal customers.
-
- Type of Campaign
- Audience: This campaign is not triggered by any real-time future behavior of the user. Instead, it is triggered by a static attribute, the user’s date of birth.
- For more on the distinction between Audience and Real-Time Campaigns, see our documentation on the subject: https://documentation.crossengage.io/faq/campaigns/when-should-i-use-audience-and-realtime-campaigns
-
- Necessary User Attributes
- Email Address (traits.email)
- Purchase History
- Necessary Events and Properties
- Registered
- >= 1 Completed Order (between X time to dispatch and dispatch)
- 0 Completed Order (between X time to dispatch and dispatch)
- Campaign Set-up
- Be sure to name and describe the Campaign clearly.
- “Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.
-
- Dispatch Timing
- How many times will this campaign run?
- Daily. Presumably, you wish this campaign to run every time a customer has a birthday. Thus, this campaign ought to be repeated
-
-
- Within which period will this campaign run?
- Because customer birthdays will continue to occur indefinitely, we suggest that you set the campaign to run indefinitely as well.
- When should CrossEngage dispatch your messages?
- No more than one dispatch per day is needed.
-
- Control Group
- The use of a control group is a matter of personal judgment. The advantage is that, given a statistically significant sample size, you can ascertain the effect of the campaign on user behavior. The disadvantage is that fewer users will be reached by an effective campaign.
- Target Group: One convenient aspect of CrossEngage is that you can segment users both via the “User Segments” button on the Navigation Bar, or from within the Campaign Creation interface.
- Create or Add Segment
- Customers have the choice of targeting all users, using a pre-defined segment, or defining a new segment during the campaign-building process
- The segment in this case must meet the following conditions
- Greater than or equal to 1 “Registered” event must have taken place
- Greater than or equal to 1 Completed Order (between X time to dispatch and dispatch)
- 0 Completed Order (between X time to dispatch and dispatch)
Messages
- First, you must choose which communication channel you wish to utilize. For more information, check out our documentation on the subject: https://documentation.crossengage.io/integrations
- To personalize your message, read through our documentation here: https://documentation.crossengage.io/personalisation
- Bonus: Include a Voucher! https://app.crossengage.io/vouchers, https://documentation.crossengage.io/personalisation/voucher-helper
Cappings and Exclusions
- Be sure to configure cappings to control the number of times customers receive marketing communications.
Last modified 1yr ago
Copy link