This audience campaign targets customers who have purchased within a certain time window before dispatch, but who have not been active on the site since then. Seeks to convert coincidental customers into loyal customers.
Type of Campaign
Audience: This campaign is not triggered by any real-time future behavior of the user. Instead, it is triggered by a static attribute, the user’s date of birth.
For more on the distinction between Audience and Real-Time Campaigns, see our documentation on the subject: https://documentation.crossengage.io/faq/campaigns/when-should-i-use-audience-and-realtime-campaigns
Necessary User Attributes
Email Address (traits.email)
Purchase History
Necessary Events and Properties
Registered
>= 1 Completed Order (between X time to dispatch and dispatch)
0 Completed Order (between X time to dispatch and dispatch)
Campaign Set-up
Be sure to name and describe the Campaign clearly.
“Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.
Dispatch Timing
How many times will this campaign run?
Daily. Presumably, you wish this campaign to run every time a customer has a birthday. Thus, this campaign ought to be repeated
Within which period will this campaign run?
Because customer birthdays will continue to occur indefinitely, we suggest that you set the campaign to run indefinitely as well.
When should CrossEngage dispatch your messages?
No more than one dispatch per day is needed.
Control Group
The use of a control group is a matter of personal judgment. The advantage is that, given a statistically significant sample size, you can ascertain the effect of the campaign on user behavior. The disadvantage is that fewer users will be reached by an effective campaign.
Target Group: One convenient aspect of CrossEngage is that you can segment users both via the “User Segments” button on the Navigation Bar, or from within the Campaign Creation interface.
Create or Add Segment
Customers have the choice of targeting all users, using a pre-defined segment, or defining a new segment during the campaign-building process
The segment in this case must meet the following conditions
Greater than or equal to 1 “Registered” event must have taken place
Greater than or equal to 1 Completed Order (between X time to dispatch and dispatch)
0 Completed Order (between X time to dispatch and dispatch)
First, you must choose which communication channel you wish to utilize. For more information, check out our documentation on the subject: https://documentation.crossengage.io/integrations
To personalize your message, read through our documentation here: https://documentation.crossengage.io/personalisation
Bonus: Include a Voucher! https://app.crossengage.io/vouchers, https://documentation.crossengage.io/personalisation/voucher-helper
Be sure to configure cappings to control the number of times customers receive marketing communications.