Customer Reactivation: No Visits Since Last Purchase
- Type of Campaign
- Real-Time: This campaign is triggered by a specific set of future customer activities, rather than past customer actions or customer attributes.
- For more on the distinction between Audience and Real-Time Campaigns, see our documentation on the subject: https://documentation.crossengage.io/faq/campaigns/when-should-i-use-audience-and-realtime-campaigns
- Necessary User Attributes
- Email Address (traits.email)
- Necessary Events and Properties
- Completed Order (should happen)
- Session Started (after Completed Order, should not happen)
- Wait X Days
- Campaign Set-up
- Be sure to name and describe the Campaign clearly.
- “Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.
- Target Group
- Choose Segment
- User Journey
- Click “Add an event”
- Name clearly
- Select event: “Completed Order”
- No properties required
- Needs to happen
- Click “Add an event”
- Name clearly
- Select event: “Session Started”
- Must not happen, within seven days of the Completed Order event
- Click “Add a wait after this”
- Name clearly
- Select wait time after the Completed Order event
- Be sure to configure cappings to control the number of times customers receive marketing communications.
Last modified 5mo ago