Customer Reactivation: No Visits Since Last Purchase

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Type of Campaign
Real-Time: This campaign is triggered by a specific set of future customer activities, rather than past customer actions or customer attributes.
For more on the distinction between Audience and Real-Time Campaigns, see our documentation on the subject: https://documentation.crossengage.io/faq/campaigns/when-should-i-use-audience-and-realtime-campaigns​
Necessary User Attributes
Email Address (traits.email)
Necessary Events and Properties
Completed Order (should happen)
Session Started (after Completed Order, should not happen)
Wait X Days
Campaign Set-up
Be sure to name and describe the Campaign clearly.
“Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.
Target Group
Choose Segment
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User Journey
Click “Add an event”
Name clearly
Select event: “Completed Order”
No properties required
Needs to happen
Click “Add an event”
Name clearly
Select event: “Session Started”
Must not happen, within seven days of the Completed Order event
Click “Add a wait after this”
Name clearly
Select wait time after the Completed Order event
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Cappings and Exclusions
Be sure to configure cappings to control the number of times customers receive marketing communications.

Conversions to Loyalty

No Conversion After Extensive Surfing

Last modified 2yr ago

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Contents

Cappings and Exclusions