No Conversion After Extensive Surfing
Sometimes a user simply needs an extra nudge to inspire a conversion. This use case responds in real time to the actions of an indecisive customer by sending a communication to users who have browsed a website without making a purchase.
Prerequisite Information
- Necessary User Attributes
- Email Address (traits.email)
First Steps to Campaign Creation:
- Click “Campaigns”
- Click “Create New Campaign”
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Type of Campaign
- Real-Time: This campaign is triggered by a specific set of future customer activities, rather than past customer actions or customer attributes.
- For more on the distinction between Audience and Real-Time Campaigns, see our documentation on the subject: https://documentation.crossengage.io/faq/campaigns/when-should-i-use-audience-and-realtime-campaigns
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Campaign Set-up
- Be sure to name and describe the Campaign clearly.
- “Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.
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- Dispatch Timing
- Decide when you want the campaign to dispatch.
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- Transactional Campaign
- Setting a campaign as ‘transactional’ ensures that campaign communications will be dispatched in spite of any frequency cappings which might have otherwise stopped it.
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- Control Group
- The use of a control group is a matter of personal judgment. The advantage is that, given a statistically significant sample size, you can ascertain the effect of the campaign on user behavior. The disadvantage is that fewer users will be reached by an effective campaign.
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User Journey
- Create or Add Segment
- Customers have the choice of targeting all users, using a pre-defined segment, or defining a new segment during the campaign-building process
- Define your User Journey
- For this use case, the relevant event category is “Viewed Page.”
- If you wish, it is possible to use properties as depicted in the screenshot below to narrow down the viewed page event to views of a particular URL.
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- Since this campaign targets users who have engaged in ‘extensive surfing,’ add further ‘Viewed Page’ events which must occur within a certain timeframe from the first viewed page event.
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- Finally, add a wait time of your choosing, to ensure that the customer has in fact not converted.
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Messages
- First, you must choose which communication channel you wish to utilize. For more information, check out our documentation on the subject: https://documentation.crossengage.io/integrations
- Consider incentivizing user participation by rewarding successful referrals with vouchers: https://app.crossengage.io/vouchers https://documentation.crossengage.io/personalisation/voucher-helper
- To personalize your message, read through our documentation here: https://documentation.crossengage.io/personalisation
- Capping and Exclusions: decide whether you wish to limit the frequency with which messages are sent to customers.
Last modified 1yr ago