Sometimes a user simply needs an extra nudge to inspire a conversion. This use case responds in real time to the actions of an indecisive customer by sending a communication to users who have browsed a website without making a purchase.
Necessary User Attributes
Email Address (traits.email)
Click “Create New Campaign”
Real-Time: This campaign is triggered by a specific set of future customer activities, rather than past customer actions or customer attributes.
For more on the distinction between Audience and Real-Time Campaigns, see our documentation on the subject: https://documentation.crossengage.io/faq/campaigns/when-should-i-use-audience-and-realtime-campaigns
Be sure to name and describe the Campaign clearly.
“Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.
Decide when you want the campaign to dispatch.
Setting a campaign as ‘transactional’ ensures that campaign communications will be dispatched in spite of any frequency cappings which might have otherwise stopped it.
The use of a control group is a matter of personal judgment. The advantage is that, given a statistically significant sample size, you can ascertain the effect of the campaign on user behavior. The disadvantage is that fewer users will be reached by an effective campaign.
Create or Add Segment
Customers have the choice of targeting all users, using a pre-defined segment, or defining a new segment during the campaign-building process
Define your User Journey
For this use case, the relevant event category is “Viewed Page.”
If you wish, it is possible to use properties as depicted in the screenshot below to narrow down the viewed page event to views of a particular URL.
Since this campaign targets users who have engaged in ‘extensive surfing,’ add further ‘Viewed Page’ events which must occur within a certain timeframe from the first viewed page event.
Finally, add a wait time of your choosing, to ensure that the customer has in fact not converted.
First, you must choose which communication channel you wish to utilize. For more information, check out our documentation on the subject: https://documentation.crossengage.io/integrations
Consider incentivizing user participation by rewarding successful referrals with vouchers: https://app.crossengage.io/vouchers https://documentation.crossengage.io/personalisation/voucher-helper
To personalize your message, read through our documentation here: https://documentation.crossengage.io/personalisation
Capping and Exclusions: decide whether you wish to limit the frequency with which messages are sent to customers.