Welcome Email for New User

Newly registered individuals are greeted with a welcome email which seeks to convert them into customers

  • Type of Campaign

    • Real-Time: This campaign is triggered by a specific set of future customer activities, rather than past customer actions or customer attributes.

    • For more on the distinction between Audience and Real-Time Campaigns, see our documentation on the subject

  • Necessary User Attributes

    • Email Address (traits.email)

  • Necessary Events and Properties

    • Registered (Registered)

  • Campaign Set-up

    • Be sure to name and describe the Campaign clearly.

    • “Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.

  • Target Group

    • Choose Segment

    • User Journey

      • Click “Add an event”

        • Name clearly

        • Select event: “Registered”

        • No properties required

        • Needs to happen

  • Messages

  • Additional Suggestion: Add a reminder email, to be sent X amount of time after the Welcome Email, encouraging the registered user to engage with the vendor.