Welcome Email for New User

Newly registered individuals are greeted with a welcome email which seeks to convert them into customers

• Type of Campaign

  • Real-Time: This campaign is triggered by a specific set of future customer activities, rather than past customer actions or customer attributes.

  • For more on the distinction between Audience and Real-Time Campaigns, see our documentation on the subject

• Necessary User Attributes

  • Email Address (traits.email)

• Necessary Events and Properties

  • Registered (Registered)

• Campaign Set-up

  • Be sure to name and describe the Campaign clearly.

  • “Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.

• Target Group

  • Choose Segment

• • User Journey

    • Click “Add an event”

      • Name clearly

      • Select event: “Registered”

      • No properties required

      • Needs to happen

• Messages

  • Choose which communication channel you wish to utilize. For more information, check out our documentation on the subject: https://documentation.crossengage.io/integrations​

  • To personalize your message, read through our documentation here​

  • Bonus: Include a Voucher! https://app.crossengage.io/vouchers​

    , https://documentation.crossengage.io/personalisation/voucher-helper​

• Additional Suggestion: Add a reminder email, to be sent X amount of time after the Welcome Email, encouraging the registered user to engage with the vendor.