Newly registered individuals are greeted with a welcome email which seeks to convert them into customers
Type of Campaign
Real-Time: This campaign is triggered by a specific set of future customer activities, rather than past customer actions or customer attributes.
For more on the distinction between Audience and Real-Time Campaigns, see our documentation on the subject
Necessary User Attributes
Email Address (traits.email)
Necessary Events and Properties
Registered (Registered)
Campaign Set-up
Be sure to name and describe the Campaign clearly.
“Groups” and “Labels” are optional features allowing a Campaign to be associated with similar campaigns for organizational purposes.
Target Group
Choose Segment
User Journey
Click “Add an event”
Name clearly
Select event: “Registered”
No properties required
Needs to happen
Messages
Choose which communication channel you wish to utilize. For more information, check out our documentation on the subject: https://documentation.crossengage.io/integrations
To personalize your message, read through our documentation here
Bonus: Include a Voucher! https://app.crossengage.io/vouchers
, https://documentation.crossengage.io/personalisation/voucher-helper
Additional Suggestion: Add a reminder email, to be sent X amount of time after the Welcome Email, encouraging the registered user to engage with the vendor.