Notes: Voucher pools are limited in size to 100,000.
For more information on implementing vouchers in marketing communications using Handlebars, see our Voucher Helper Functions documentation.

Creating a Voucher

  • Navigate to Moreand select Vouchers.
  • Click theCreate a new voucher poolbutton in the top right corner of the page.
  • Name - Give your voucher pool descriptive name such as “Discount Voucher for New Customers.”
  • File - Upload a .txt or a .csv document with unique voucher codes. Each voucher code must be:
    • unique
    • written in one line
    • written without a comma at the end of the line

Additional Metadata

  • Type: Fixed amount/Percentage discount - Choose whether the discount will be a fixed amount or a percentage discount.
  • Value - Set the voucher's value.
  • Currency - Choose the voucher's currency (e.g. EUR)
  • Minimum Basket - Determine the minimum basket value for eligibility for the voucher.
  • Valid from/Valid to - Choose the time period during which the vouchers will be valid.
  • Conditions - Determine the conditions limiting the voucher’s use.


  • Threshold notifications
    • Threshold quantity must be determined
  • Expiration notifications
    • "Valid to" field must be filled
  • Enter the email address(es) that you would like the notification emails to be sent to.
In addition to notification emails, CrossEngage clients can assess the status of their voucher pools by viewing the "Remaining Codes" column in the platform: green bars indicate that no thresholds have been made, whereas red bars indicate that voucher pools should be refilled.

Using Vouchers in a Campaign

You can add a voucher pool to any of your campaign's messages. To include a voucher in your campaign message, simply write the voucher pool name in the following form in your message.
{{#voucherPool '{"name": [Voucher pool name]}'}}
{{[Voucher pool attribute]}}
You can use vouchers in all of our integrations.
To learn how to use vouchers and voucher handlebars in your campaigns, read the Voucher Helper Functions article.